AT&T REPLACES STENTOR COMPANIES IN AIR MILES PROGRAM
By Adnews Staff
AT&T Canada will become the national telecom sponsor of the Loyalty Group's Air Miles Reward Program in April. Under the deal, AT&T customers will earn air miles for every dollar they spend on long distance calls, AT&T's Internet service and calling card. AT&T will announce exactly how many air miles customers can collect at a future date. It will also announce advertising plans for its involvement in the Loyalty Group's program closer to its launch date. Advertising for AT&T is handled by Young & Rubicam of Toronto. The long distance phone company already offers Air Canada's Aeroplan reward miles and Zellers' Club Z points. Currently, the Stentor group of companies is the national telecom sponsor of Air Miles.
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