MBS SNAGS ONTARIO GOVERNMENT ACCOUNT
By Adnews Staff
The Ontario Government has finally chosen its agency-of-record. Incumbent Media Buying Services of Toronto will be handling the $30 million business which will include both domestic and ethnic media. Previously the agency handled only the domestic business. MBS won the account after a competition with Genesis Media of Toronto, who used to handle the ethnic portion of the business. The decision for this account had been delayed since last April.
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