SEARS LAUNCHES CATALOGUE PROMO
By Adnews Staff
Toronto-based Sears Canada is targeting its catalogue shoppers with its latest promotion that will begin later this week. Called the Wish Book Contest, the national retailer will give away 9,200 prizes worth over $1.5 million. Under the plan, customers can enter by filling out a ballot in selected upcoming Sears catalogues. All entries will be deposited in ballot boxes located in Sears' 1,842 catalogue locations. Every Sears location will draw a winner about every two weeks. The prizes will include: ladies 14K diamond stud earrings, a Craftsman 76-piece mechanics tool set plus a Duracraft Focus Heat Radiant heater and a Black & Decker Breadmaker. In January, Sears will select six grand prize winners from five regions across Canada. They will win a seven-day Caribbean cruise for two. The promotion will run from Oct. 1 to Dec. 31. Sears catalogues are distributed to over 4.5 million households across Canada.