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CANADIAN TIRE ROLLS OUT NEW TV SPOTS

Canadian Tire of Toronto launched a new TV campaign this week which plays-up the emotional attachment many Canadians have to the retailer. The three high-energy spots convey what it's like to shop at Canadian Tire and make the point that the store is a place where busy, active customers can get things done. The campaign was created by Doner Canada. More spots will follow in the spring, with in-store point-of-purchase materials in support.

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