ZOOM SERVES UP McADS
By Adnews Staff
Zoom Media of Montreal has signed an agreement with McDonald's Restaurants to create a network of advertising panels in the restrooms of over 150 of the chain's locations in Quebec. Beginning in October, 700 Zoom Classic panels will be offered in various regions of Quebec including Montreal, Quebec City, Monteregie, Laurentians, Estrie, Outaonais, Chaudieres-Appalaches and Sauguenay-Lac-Saint-Jean. All 220 McDonald's locations in Quebec will have joined the network by the spring of 1999. According to a release, the ad locations will be pitched as an effective way to target young families. McDonald's Restaurant's Quebec locations serve almost 3 million customers per week.
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