MEDIAGROUP OFFERS FREE SAMPLING
By Adnews Staff
MediaGroup West of Vancouver will offer free sampling to advertisers on its LightVision medium from Nov. 9 to Dec. 7. LightVision is a full-motion outdoor board located at the BC Ferry terminals. The sampling program will include 16 hours of co-op sampling each week. Individual campaigns will include a 30-second spot on LightVision, plus inclusion in a "Season's Greetings" sample pack, which will include samples of products from all advertisers. Sampling will occur during peak traffic hours.
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