LOEB CAMPAIGNS TO SUPPORT NEW LOOK
By Adnews Staff
Ottawa-based Loeb Supermarkets launched a new campaign today in an effort to build its brand and support the chain's new look and feel. Ads created by Saffer Group Inc. will run on radio and in print across Ontario and western Quebec. The print creative features images of various foods prepared in the shape of hearts below the tagline "All you need is Loeb". The campaign is designed to remind consumers that preparing food for a family is an act of love. The campaign is also the first step in promoting the new look Loeb is creating for itself. In early November the chain will unveil major renovations at 40 locations, new in-store signage and new flyers designs. Public relations for the campaign are being handled by Cohn & Wolfe. Loeb, a division of Provigo Inc., operates 90 supermarkets in Ontario and 12 in Quebec.