THE BAY TEAMS UP WITH WAYNE GRETZKY
By Adnews Staff
The Bay has joined forces with hockey great Wayne Gretzky to launch a line of men's' clothing under his name. The line became available at Bay locations this week and are sold within special boutiques within the outlets. The clothing is contemporary corporate casual and features sports jackets, dress pants, shirts, sweaters and knit shirts. New items will be included in the line up to 10 times throughout the year. The fall collection is coordinated for the season, featuring olive green, camel, chocolate, navy, burgundy and black colors. The Wayne Gretzky collection of men's' clothing will be promoted using magazine and newspaper ads created by Fuel Advertising of Toronto.
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