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BELL OFFERS SINGLE RATE TO BUSINESSES

Bell Canada has lowered and simplified its long distance calling rates for businesses. Called Advantage Per Call, the plans allows small and media-sized businesses to call anywhere in Canada, any time of day for 35 cents every 10 minutes. In addition, customers can call the U.S. anytime and talk for up to 10 minutes for 50 cents per call. There is no access fee, no monthly minimum in long-distance spending and the plan applies to toll-free calling. Advantage Per Call will be launched later this month. It will be promoted using newspaper ads created by Cossette Communication-Marketing of Toronto. McKim Media Group of Toronto is handling the media buy. Other media may be added to the campaign in the future.

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