COMPAQ TO GIVE AWAY A PRESARIO COMPUTER
By Adnews Staff
Kraft Canada of Toronto has teamed up with Compaq Canada of Richmond Hill, Ont. and Microsoft Canada in a back-to-school co-promotion. Under the plan, consumers have a chance to win a Compaq Presario computer and Microsoft software. Forms to enter the contest will be on the packages of some Kraft products including Jell-O, Kool-Aid, Kraft Dinner, Post cereals, peanut butter and integrated cheese products such as Cheese Whiz, Kraft cheese slices and Handi-Snacks. The entry forms for the contest are printed on the Kraft packages. The promotion will be supported using TV ads on YTV, print ads in 7Jours magazine, point-of-sale materials and on-pack advertising. Entrants using the forms from the Jell-O, Kool-Aid, Kraft Dinner or Post cereals packages must provide a secret code word which can be found on YTV and in 7Jours magazine. The campaign was created by BBDO Canada of Toronto.