DIRECTIONS SNAGS PRINCESS MARGARET PROJECT
By Adnews Staff
Directions Communications of Aurora, Ont. has been hired by the Princess Margaret Hospital Foundation to develop brochures for the new Prostate Centre and the new Breast Centre at Princess Margaret Hospital in Toronto. The agency won the business without a review. The foundation was familiar with work the agency created for another charitable organization. The brochures will help raise awareness and donations for the two centres. Both centres are amalgamations between the Princess Margaret Hospital and The Toronto Hospital. The Prostate Centre will offer research, screening, diagnosis and education, as well as a range of traditional and new treatments. The centre's theme is "The Campaign for Every Man." The foundation hopes to raise $12.3 million for the Prostate Centre. The Breast Centre will offer information, care, prevention management and treatments. The theme for the centre is "One Purpose, One Place." The organization wants to raise $9 million for the centre.