WOODCRAFT TO PROMOTE ITSELF THROUGH RADIO FOR FIRST TIME
By Adnews Staff
Woodcraft of Markham, Ont. will use radio for the first time this fall to promote its furniture stores. The move is being made because the furniture maker wants to reach more potential customers. Until now, Woodcraft has promoted its stores only in magazine and newspaper ads. The fall campaign will use magazine ads as well. The campaign will be created by Unlimited Creative Communications of Toronto. The agency won the business earlier this month without a review. Woodcraft had worked with executives of the agency in the past. Woodcraft makes solid oak and pine furniture. It sells the products at its four locations in the Toronto area.
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