LEVER POND'S TO FOCUS ON CUSTOMIZED PRODUCTS
By Adnews Staff
Lever Pond's of Toronto will launch a TV campaign in September to promote its Salon Selectives line of hair care products. The ad will focus on the line's customized design. It was created by TAXI Advertising & Design of Toronto. Langdon Starr Ketchum of Toronto is handling PR. The products' formulas are customized for different hair types, texture and styles. Their are six shampoos in the line: Gentle for color treated or permed hair, Extra Moisturizing to replenish moisture to dry, damaged hair, Balanced for normal, healthy hair, Ultra Body to add body and volume to fine, thin hair, Deep Cleansing to deeply cleanse normal to oily hair and Clarifying Treatment for occasional use to remove build-up from styling products. There are also six conditioners, 12 hairsprays, five different types of mousse, five styling gels and three styling sprays in the Salon Selectives line.