FRONTIER CONFERTECH TO FOCUS ON CANADIAN PR
By Adnews Staff
Frontier ConferTech Canada is using its first Canadian PR firm. The company recently hired High Road Communications of Toronto without a review. Frontier had heard about the agency and knew that it specialized in high tech clients. "High Road has a solid reputation and strong track record in delivering results for high-tech companies," marketing director David Corbett says in a release. "Their well-established media relationships and understanding of our industry distinguished them as the best choice to lead Frontier ConferTech's Canadian public relations program." Until now, Frontier used its U.S. parent company's PR firm, U.S.-based Technology Solutions. The company decided to hire a Canadian agency because it wanted an agency who had a strong sense of the local environment. Frontier ConferTech provides companies with audio, video and data conferencing solutions. Its clients are in the high technology, retail, transportation, utilities, finance and banking industries.