HUDSON'S BAY TO OPEN NEW RETAIL CONCEPT STORE
By Adnews Staff
The Hudson's Bay Company of Toronto will open a new retail outlet in October. Called Hudson's Bay Company Outfitters, the store will be located in downtown Toronto and feature weekend and leisure clothing and accessories, adventure/travelwear and equipment. Merchandise categories will include clothing and accessories such as oilskin coats, tech outerwear, hiking boots, chino, home, outdoor and travel items such as Muskoka-style furnishings, hiking gear and canoes, heritage items, Hudson's Bay signature point blankets and specialty foods under the Governor's Table banner. In addition, Hudson's Bay Company Outfitters will offer a range of services such as personal shopping consultations, a cafe, product demonstrations and in-store events. The store will be promoted using print advertising created in-house. Hudson's Bay is testing this store to see if it will open more. It hopes to open outlets in major Canadian cities and internationally. This is the second new retail concept store Hudson's Bay's specialty division has opened. Earlier this year, it open the first location of its Bed, Bath and More store in Newmarket, Ont.