ACA BRINGS BACK QUARTERLY NEWSLETTER
By Adnews Staff
The Association of Canadian Advertisers has brought back its quarterly newsletter. Called ACA Quarterly, the publication will update readers on ACA activities during the previous quarter, address major industry and regulatory development and provide a forum for industry experts and Canadian advertisers to comment on issues pertinent to their business. In the first issue, which was released last week, the newsletter features articles on the BBM-Nielsen people meter battle in Vancouver, Canadian Heritage's attempts to ban split-run magazines and highlights the three-year agreement between ACA and Union des Artistes. In addition, there is also a feature on post-merger bank branding. ACA Quarterly will be published in January, April, July and October. The ACA stopped publishing a quarterly newsletter in 1994.