BOSTON PIZZA TAKES OVER ENTIRE BUS
By Adnews Staff
Boston Pizza International of Richmond, B.C. recently took its advertising on the road. The pizza chain has launched a transit ad in Calgary that covers the entire exterior of the bus. The ad echoes the theme and design of Boston Pizza menus and showcases the range of items available in the restaurants. The ad also features the logo of the Air Miles program, to remind consumers that they can collect Air Miles at Boston Pizza locations. The ad will appear on the bus until next June. It was created by Grey Advertising's Vancouver office. Boston Pizza operates 100 restaurants in Canada.
« Back Next »
Comments
blog comments powered by Disqus