LOOK OFFERS TV ALTERNATIVE
By Adnews Staff
Look Communications of Toronto launched its digital broadcast TV service in the greater Toronto area this week. Under the plan, customers will subscribe to the Look Basic package, and will then be able to add the channels that they want. The package costs. $19.95 and includes the local television and specialty channels that normally make up the basic cable line up. An additional 10 channels will cost $10, 20 more channels will cost an extra $17 and all 32 specialty channels will cost an extra $20. The service is being promoted using mainly newspaper ads created by BOS of Montreal. Opsis Communication & Marketing Inc. of Toronto is handling PR. Look plans to expand its digital broadcast TV service throughout Ontario by early 1999 and will launch the service in the Quebec market in the fall.