BBDO SNAGS PEPSI IN ASIA PACIFIC
By Adnews Staff
U.S.-based Pepsi-Cola Co. has given BBDO's Asia Pacific office the creative portion of its $40 million account in Thailand, Philippines, Singapore, Malaysia, Indonesia and Vietnam. BBDO won the business after a competition with J. Walter Thompson. The incumbent agency was Ogilvy & Mather. BBDO will handle advertising for the company's Pepsi, Mirinda, 7-Up and Mountain Dew brands. The move gives the BBDO network of agencies the Pepsi account in 59 countries including Canada and the U.S.
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