TD SPEAKS CHINESE ON THE WEB
By Adnews Staff
Toronto Dominion Bank is speaking to Chinese people on the World Wide Web, in their own language with their own alphabet. "To the best of our knowledge, we are the first to tackle the challenge of delivering information over the Internet in the character-based Chinese language," says Angeline O, a TD Asian marketing executive. TD has growth plans for its new Asian language division on its World Wide Web site (www.tdbank.ca), but so far it only contains information about home ownership and mortgages. The site answers a variety of questions that are frequently asked by Chinese customers who are either new in the country or planning to immigrate. It also has a directory of TD's Chinese speaking mortgage specialists.
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