RADISSON PROMOTES EMPLOYEE HOSPITALITY
By Adnews Staff
Minneapolis-based Radisson Hotels Worldwide recently launched a Canadian print campaign to promote its hotels' hospitality at every point of customer contact. The ads feature black and white photos of actual hotel employees at work. The images were shot in Vancouver, Whistler, BC, Regina, Toronto and Montreal. The tagline for the campaign is: "The difference is genuine." The ads will appear in The Globe & Mail, Meeting Planners Newsletter, Report on Business, CSAE Buyers Guide and CSAE Magazine. The campaign was created by Ingalls Advertising of Boston.
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