MICROSOFT LAUNCHES WINDOWS 98
By Adnews Staff
U.S.-based Microsoft Corp. unveiled its Windows 98 operating system to the worldwide market this week. Microsoft says the system has improved performance, reliability and ease of use. Windows 98 averages 36% faster than its predecessor Windows 95, and provides users with an average of 28% more disk space through more efficient storage of data on the hard drive. Windows 98 makes it quicker and easier to navigate around the Internet and there is also an online help system that provides access to information when encountering problems. The system features a Windows Update, which is a centralized Web-based resource site that allows registered users to keep their PCs running at their best with the latest drivers and system updates. In addition, Windows 98 provides DVD and television broadcast capabilities, allowing a PC with a TV tuner card to receive and display TV and other data distributed over broadcast networks. In Canada, Windows 98 will be promoted using national print ads created by the Communiqué Group, while Hill & Knowlton will do PR. Both agencies are based in Toronto.