ENTERPRISE PUTS THE SQUEEZE ON JWT
By Adnews Staff
Enterprise Creative Selling of Toronto was able to squeeze out J. Walter Thompson of Toronto in a PR stunt to promote Toronto's Six Annual Clear Air Commute week. The two agencies took part in the Beetle Squeeze Challenge to see how many employees each agency could fit into a new Volkswagen Beetle car. Enterprise was able to squeeze in 27, while 24 JWT employees were stuffed into the vehicle. The event was designed to get commuters to think about car pooling.
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