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NOKIA TOUTS CELLULAR PHONES FOR EVERYONE

Nokia Products Ltd. of Ajax, Ont. is telling Canadians it has something for everyone. The company launched an outdoor campaign in Toronto recently, as well as a national print campaign to promote its cellular phones. The ads feature the arms of different types of people such as a biker arm with tattoos, a woman's arm displaying jewelry and a child's arm. The goal of the ad is to show consumers that Nokia has a phone for them regardless of their lifestyle. The campaign was created by TBWA Chiat/Day of Toronto.

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