BEER-BOY DAVE BROWN WITH HONEY
By Adnews Staff
One-time Loblaw's king of the President's Choice brand - Dave Nichol has introduced his own Honey Brown beer to the market, rivaling closest competitor Sleeman's Honey Brown. The campaign which will be supported using television and radio focuses on the search for great Canadian ingredients to make the beer, and also the lower price in comparison to other similar beers.
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