UPCOMING SEMINAR ON BRAND HEALTH
By Adnews Staff
The Toronto chapter of the Professional Marketing Research Society is hosting a one-day seminar on the subject of brand health on May 27. It will be presented by Wendy Gordon, described by some as "one of England's leading market researchers." Topics to be covered include Brand Language, Models of Thinking and Challenges for the Millennium. Attendees will hear about the importance of different types of thinking that surround advertising, brands, human behavior and attitudes.
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