VBN TEAMS WITH INVENTION MEDIA IN QUEBEC
By Adnews Staff
Internet ad banner company Virtual Billboard Network, based in Toronto, has struck an alliance with Montreal-based new media publisher Invention Media. Under the deal, Invention will carry VBN ad banners on its stable of Quebec websites, including Branchez-vous!, a francophone Internet resource, Magasinez!, an online shopping site, Voyagez!, a travel site, and Benefice.net, a site for Quebec's Internet professionals. This will give VBN an additional million monthly banner impressions. Also, VBN has named Invention its official sales agent in Quebec. "Invention Media has a superb track record as a new media sales agency and as a publisher of quality Web content directed at Quebec audiences," said Chris Larsen, vice-president and general manager of VBN for Gallop & Gallop, VBN's parent company. "Their affiliation with VBN is great news for advertisers and for our national network of VBN affiliates."