SHOE CLUB PROMOTES LOYALTY
By Adnews Staff
The Shoe Club of Mississauga, Ont. launched an Ontario campaign this week to promote its loyalty program. Under the program, customers can collect points when they purchase items. Those points can be redeemed for discounts on future purchases, or for a free pair of shoes if they collect enough points. The campaign uses billboards and exterior transit. It was created by Campbell & Partners Communications of Toronto, while Western International Media of Toronto handled the media planning and buying. The Show Club operates 12 warehouse-style shoe stores in Barrie, Brampton, Cambridge, Oakville, Stoney Creek, Woodbridge and the Toronto area, all in Ontario.
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