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MC GROUP TEAMS UP WITH ALLARD

The MC Group of Companies as joined forces with Allard & Associates of Montreal so each agency can offer bilingual services in the areas of direct response and healthcare. Allard's direct marketing unit, Allard Direct, has been teamed up with "MC's direct response unit, MC Direct of Toronto. In addition, Allard's healthcare division, Allard Pharma, is now aligned with MC's healthcare unit, MC Healthcare. "Allard's support will strengthen the client service capabilities of the two MC companies in Quebec, while the MC companies, in turn, will strengthen Allard's presence in Central and Western Canada," Allard president Gaetan Bouchard says in a release.

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