LAURA SHOPPE TO RAISE MONEY FOR BREAST CANCER RESEARCH
By Adnews Staff
Montreal-based LAURA's Shoppe plans to open 12 new women's wear outlets during the spring and will donate 5% of its sales from the grand opening of the stores to the Canadian Breast Cancer Society. The openings and the donation program will be promoted using newspaper ads and direct mail created by The Crichton Kim-Kirkland Company of Toronto. The new stores will be located in Toronto, Ottawa, Vancouver, Calgary and Montreal.
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