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MCDONALD'S SUPPORTS CHILDREN'S CHARITIES

McDonald's Restaurants of Canada launched a promotion this week to raise money for Ronald McDonald Children's Charities and designated children's charities in each local community. Under the deal, McDonald's will donate 25 cents from every McFlurry ice cream treat sold until May 6. On the last day of the promotion, McDonald's will donate $1 from the sale of every Big Mac to the charities. The promotion is being supported with national TV and billboard ads created by Palmer Jarvis DDB of Vancouver. Ronald McDonald Children's Charities funds programs for chronically ill and terminally ill children.

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