ONTARIO EGG PRODUCERS PROMOTE EGGS FOR ANY MEAL
By Adnews Staff
Ontario Egg Producers recently launched a campaign to tell consumers that eggs are good to eat any time of the day. The campaign uses magazines, mall posters, a recipe booklet and an egg nutrition information guide. A Web site will be introduced in the summer.. The magazine ads and mall posters feature a Recipe of the Month such as Chunky Vegetable Scramble, Sunny Side Up Country Platter and Take a Break Soft-Cooked Eggs. The ads invite consumers to write or fax a request for the recipe booklet. The campaign was created by LBJ*FRB Communications of Toronto, in conjunction with registered dietitian Lynn Roblin, who wrote the nutrition information booklet. Interactive Marketing Concepts of Toronto will develop the Web site.
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