MEDIAGROUP TO DEMONSTRATE LIGHTVISION
By Adnews Staff
MediaGroup West of Vancouver is traveling to Toronto from June 5 to 12 to showcase its newest outdoor medium called LightVision. A video presentation of actual footage of the medium will be available so buyers can see the boards in their actual environment. LightVision is an outdoor board using full-motion video and sound. The ads on the boards can be heard through radio stations. Advertisers that have used LightVision include: Sony Music, CBC Television, Altamira, Scudder Funds, Scotia McLeod, DKNY and Natural Factors.
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