GEE, JEFFERY TAKES HIGHWAY 407
By Adnews Staff
Gee, Jeffery & Partners Advertising of Toronto will launch a campaign later this spring for the Highway 407 Express Toll Route. The agency wouldn't comment on what media the campaign will use until a later date. It will focus on building public awareness about the 407 and on explaining the benefits of transponders, encouraging motorists to register for them. Gee, Jeffery & Partners is one of the firms in the agency pool for the Ontario government. Highway 407 is operated by the Ontario Transportation Capital Corp.
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