SANITARY FOR ALL HIRES AGENCY TO GROW BUSINESS
By Adnews Staff
MacKinnon & Associates of Mississauga, Ont. is sitting on the throne of the Sanitary For All Ltd. account. The agency was hired recently without a review to handle the company's North American advertising. MacKinnon was referred to Sanitary For All by another client. Sanitary For All of Mississauga markets bathroom fixtures in situations where traditional gravity flow systems cannot be installed, such as cottages, attics and additional bedrooms. The products are made with quarter-inch pipe that takes the water and waste to sewers or septic tanks. Until now, Sanitary For All handled its advertising in-house, but decided to hire an agency because it wants to expand its North American business and it doesn't have the marketing discipline in-house, agency strategic marketing associate David Calderwood Smith told Adnews yesterday. MacKinnon will launch its first campaign for Sanitary For All in the U.S. within the next three months.