SWEETENER APPROVED FOR U.S. CONSUMPTION
By Adnews Staff
Toronto-based Redpath Specialty Products can now market its low-calorie sweetener, Splenda, to the U.S. market. The U.S. Food and Drug Administration granted approval for the product this week. It can be used in 15 food and beverages categories in the U.S. Splenda has been available in Canada since 1991. It is used in a wide variety of reduced-calorie and reduced-sugar products including soft drinks, candy, chewing gum, fruit drinks, iced tea, sauces, table-top sweeteners, bakery mixes, cereal, jam and yogurt. The product is made from real sugar. In the U.S., Splenda will be marketed under license by Johnson & Johnson's McNeil Specialty Products Company.
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