CINEPLEX TO LAUNCH TV PROGRAM
By Adnews Staff
Toronto-based Cineplex Odeon theatres will add another advertising medium to its cinema chain. The company will launch an entertainment program on its closed-circuit TVs beginning later this week. It will be called CineTV and will feature well-known media personalities Carla Collins and Dan Duran, who are also cohosts of the entertainment show, eNow. CineTV will showcase the news and views from the world of show business, offering celebrity interviews and profiles, industry trends, movie trivia and upcoming film previews. Each show will be 30-minutes in length and will be telecast in English and French for a month.
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