LITTLE CAESAR'S DOWN TO TWO
By Adnews Staff
U.S.-based Little Caesar's Enterprises has pared its short list down to two. Grey Advertising of New York and Bozell of Southfield, Michigan are battling for the $20 million(US) to $30 million business. Fallon McElligott of Minneapolis has dropped out of the review. In Canada, Little Caesar's uses U.S. creative or creates its advertising in-house. Media planning and buying is done in-house. The incumbent on the business is Cliff Freeman & Partners of New York.
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