SHELL TO OFFER NATURAL GAS AND HEATING PRODUCTS IN OTTAWA
By Adnews Staff
Shell Canada Ltd. of Calgary began selling natural gas and a full range of heating products and services to residential and small commercial customers in the Ottawa/Carleton region this week. The products and services will be sold through its affiliate, Thermoshell Inc. The company will offer natural gas, sales and service of furnaces and boilers, central air, gas hot water heaters, gas fireplaces, humidifiers, duct systems, as well as duct cleaning and windows. To promote the new service, Thermoshell will offer a bonus of 100 Air Miles Travel Miles or a $25 Shell voucher to new customers. In addition, the new products and services will be supported with newspaper, radio and transit ads, as well as point-of-sale materials at Shell gas stations. The campaign was created by Ogilvy & Mather's Calgary office. Shell energy marketing manager Georg Gerlach told Adnews yesterday that Shell will likely launch the new services in other cities, but it wants to evaluate the program in Ottawa first. The company will have more information about the expansion by the end of the year.