POLAROID OFFERS NEW INSTANT FILM
By Adnews Staff
U.S.-based Polaroid Corp. introduced a new line of instant film this week that it says delivers brighter, bolder and sharper photos. Called Platinum Instant Film, the line has two types of film: the Polaroid 600 and the Spectra. Other improvements to the film include finer grain, smoother imaging, reduced color variation and few under -and over-exposed pictures. The film can be used with Polaroid 600 and Spectra cameras. In Canada, Polaroid has had a TV ad created for the film, but hasn't decided when to run it. The earliest it would run would be in May. The ad was created by BBDO Canada of Toronto.
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