PUBLICIS BCP DROPS ORIGINAL NAME
By Adnews Staff
Publicis BCP of Toronto has changed its name to Publicis Direct. The agency was founded in 1994 and was named BCP Direct. When it was bought by Publicis in 1996, the name was changed to Publicis BCP. The BCP was kept to "maintain continuity", president Andy Kardos says in a release. "Now, after nearly two years, we think it's time to simplify. 'Publicis Direct" just trips off the tongue a little more easily." Publicis Direct is part of the Publicis network of companies. It also has an office in Montreal.
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