P&G GOES SEARCHING FOR DIRT
By Adnews Staff
Procter & Gamble of Toronto is giving away $5,000 in a promotion for its Tide brand of laundry detergent. The company launched a contest this week searching for the dirtiest kids in Canada. Participants can enter by submitting a photo of a kid having fun getting dirty. The contest runs until May 31. Each of four regional grand prize winners will receive $5,000 invested in the Harbour Fund, which is handled by C.I. Mutual Funds Inc. Second place winners will win a Konica zoom camera and a year's supply of Tide. Two hundred third prize winners will receive a disposable Konica camera. The contest will be promoted using point-of-purchase materials created by Saatchi & Saatchi Advertising of Toronto. In addition, the contest is being supported at P&G's Tide exhibit at the Ontario Science Centre in Toronto. The exhibit looks at the science and history of doing laundry. Visitors to the site will learn what 'new and improved' really means, view rare Tide artifacts and check out magnified stains.