MAPLE LEAF TO EXTEND LEAN 'N LITE LINE
By Adnews Staff
Maple Leaf Meats of Mississauga, Ont. will add four items to its line of Lean 'n Light lunch meat next month. The new products are: Oven Roasted Chicken Breast, Oven Roasted Turkey Breast, Smoked Turkey Breast and Rotisserie Style Chicken Breast. The entire line will be promoted with TV advertising created by Harrod & Mirlin of Toronto. In-store sampling and a recipe book, as well as couponing will also be used. It will be done by Saatchi & Saatchi Campaign of Vancouver. In addition, Maple Leaf has redesigned the packaging of its Lean 'n Lite meats. The design was created by the Thomas Pigeon Group of Oakville, Ont. Other products in the Lean 'n Lite line include bologna, salami, sliced pepperoni, ham, pepperoni sticks, sausage rounds and wieners.