AMA SEMINAR
By Adnews Staff
The Toronto chapter of the American Marketing Association will host a seminar on Feb. 25 focusing on direct-to-consumer advertising for pharmaceutical drugs. Speakers at the event will include Institute of Canadian Advertisers president Rupert Brendon, Community Information AIDS Treatment Exchange director Gary Brown, Medicus Group International chairman Glenn DeSimone and Pharmaceutical Manufacturers Association of Canada policy development director Lenora Marks. In addition, Pharmaceutical Advertising Advisory Board commissioner Mark McElwain, Canadian Medical Association health program director Dr. Anne Carter and Manulife Financial managed care national director Barry Noble will also make presentations at the event.
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