VALU-NET TEAMS UP WITH WAYNE GRETZKY
By Adnews Staff
Valu-Net Corp. of Markham, Ont. has signed up hockey great Wayne Gretzky to endorse its prepaid calling cards. Under the deal, Gretzky will appear in ad campaigns for Valu-Net. In addition, Valu-Net will be able to sell its calling cards on Gretzky's Web site. Other online applications will be included in the deal as well. Valu-Net launched a line of Olympic-themed calling cards last December. Portfolio Advertising of Toronto handles advertising for the company. Valu-Net specializes in electronic commerce and marketing on the Internet. Its calling cards are sold through the company's Web site as well as through retailers.
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