ACA DIGITAL MARKETING SEMINAR
By Adnews Staff
The Association of Canadian Advertisers will host a seminar in Toronto on March 10 focusing on digital marketing. The first half of the seminar will address how to assess the digital needs and preferences of your target audience and how to develop programs and promotions that attract them. It will focus on six basic digital tools and will include live online demonstrations. In the second half of the workshop, attendees will develop a strategic digital marketing plan for a product or service. Issues presented at the seminar will include: why digital marketing is different from mass marketing, how to combine digital marketing with traditional marketing tools and how to assess the success of your digital marketing program. Keynote speaker at the event will be author Bill Bishop. Other upcoming ACA seminars include: Creating Web Sites with Marketing Savvy, the Fundamentals of Advertising and Using Your Web Site for Business-to-Business Marketing.