GALAVU PROMOTES IN-ROOM MOVIES
By Adnews Staff
GalaVu Entertainment of Markham, Ont. is trying to encourage hotel guests to watch movies in their rooms. The company launched an in-room promotion this week that features popcorn-shaped boxes advertising GalaVu's "Round-the-Clock" Entertainment services. The bilingual insert lists the company's updated selection of movies. The in-room items have been placed in Journey's End Management hotels including Quality Inn, Comfort Inn and Quality Suites. The hotels are also offering free popcorn with the promotion. Other hotel partners include Best Western, Days Inn, Hilton, Holiday Inn and Howard Johnson's. The materials were created in-house by GalaVu with the assistance of Dollery Rudman Freibauer Design Inc. of Toronto. Benchmark Communications of Toronto is handling PR. GalaVu is a technology-based entertainment company servicing the global hospitality industry. It focuses on small and medium-sized hotels.