DAVE EXPANDS BEER LINE-UP
By Adnews Staff
Dave Nichol introduced a new beer last week to the Ontario market. Called Dave's Munich Bock, the German beer contains six per cent alcohol and is traditionally a seasonal beer, being consumed in the late winter and early spring. Dave's Munich Bock will be available until the end of May. It will be supported by TV and radio advertising created by MGA Advertising of Toronto. Munich Bock is the latest addition to the Dave's International Selection line of beer. Other brews in the line are: Dave's Belgian Blonde, Doppelgold, Massive Irish, Lemon Lager and Scotch Ale. Nichol also markets Dave's Lager, Premium Light and Premium Ice beer. Molson Breweries of Toronto produces Dave's beer.
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