TEENS LIKE FREEBIES
By Adnews Staff
Over half of American teenagers say give-aways are the best way to advertisers to get near their pocketbooks, according to a survey conducted by Predatory Marketing of Toronto. Just over 49% of the respondents said name brands most influence their buying decisions, while 37.6% said popular musical groups have an impact and 34.8% said upbeat lyrics in a commercial's music influence them to buy a product. Just over 32% said promotional events such as reduced prices have an impact on their buying decisions. The survey also revealed that many teenagers think TV ads designed for them are "corny," and 53% believe the young actors who appear in the commercials do not reflect them. In addition, teenagers listen to a lot of radio, but seldom read the newspaper.