BOZELL PICKS UP HUDSON'S BAY PROJECT
By Adnews Staff
Toronto-based Bozell Worldwide's Retail Group has been handed a project from The Bay. The agency was hired recently without a review to promote the retailer's sponsorship of the Air Miles reward program. The Bay's involvement will begin March 31. Bozell won the account based on work it has done for its other retail clients such as Town Shoes, The Shopping Channel, Speedy Muffler and Drug Trading Co. The agency will launch a campaign for The Bay at the end of March. Bozell president and CEO Elizabeth Torlee told Adnews the agency hasn't decided yet what media will be used in the campaign. With The Bay's involvement in the Air Miles reward program, shoppers will be able to collect air miles when shopping at the department store.